Is the sales copy on your product pages working as hard as it could and should?

Why is product copy important?

If you’re an ecommerce website, your product descriptions are arguably one of the most crucial bits of copy on your whole site. After all, they could mean the difference between a customer buying your product or going elsewhere. Compelling sales copy on your product pages can make a huge difference to your conversion rates, so it’s worth taking the time to get it right.

As if that wasn’t already a good enough reason to invest in your product copy, great product descriptions can also help naturally optimise your website for the products you’re selling. That means that having great product copy not only helps persuade customers to buy from you, but it helps your ecommerce website rank better in search engines, bringing in even more potential customers.

Product description copywriting services

Gearing up your product description copy can seem a daunting task, particularly when you’ve got loads of products, or they’re all quite similar. That’s where I can help. I’ve written huge numbers of product descriptions for clients including The North Face, Vans, Lacoste, Nestle, Miele and many more. Whatever it is you want to sell, I’ll craft unique, compelling product descriptions for each and every product.