Wilde & Harte
Project Description
Wilde & Harte is a company that makes beautifully hand-crafted safety razors and other shaving accessories, all made in Britain and built to last a lifetime. The brief was to write in a “traditional English gentleman” style, complete with “typical British eccentricities”. As Paul Thompson, Wilde & Harte’s founder, explained, “Our customers have a great sense of humour and like the fact us Brits form queues, go crazy over tweed and stick the kettle on during a time of crisis!” I had images of Jeeves and Wooster in my mind to achieve this tone of voice, something I look forward to revisiting in future blog posts for Wilde & Harte.
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Services:
- blog posts
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Client:
Wilde & Harte
