Project Description

I’ve been working with high street insurer A-Plan since November 2014. I’ve written a variety of copy for them, including website copy, direct mail letters to customers, blog posts and an email campaign. For A-Plan, I write in a warm and reassuring tone of voice that conveys both knowledge and approachability. Copy must be punchy and persuasive, as well as helping the client to stand out in a notoriously competitive market.

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• Services:

  • blog posts
  • direct mail
  • email campaigns
  • web copy