A-Plan Insurance

Project Description
I’ve been working with high street insurer A-Plan since November 2014. I’ve written a variety of copy for them, including website copy, direct mail letters to customers, blog posts and an email campaign. For A-Plan, I write in a warm and reassuring tone of voice that conveys both knowledge and approachability. Copy must be punchy and persuasive, as well as helping the client to stand out in a notoriously competitive market.
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Services:
- blog posts
- direct mail
- email campaigns
- web copy