10 things I love about being a copywriter

I love my work. I enjoy writing so much that I do it in my spare time as well. So today I thought I’d share ten of the reasons why I love copywriting, in no particular order…

1. Getting to write about new things all the time, and for new audiences. That means I keep learning and my job is always varied and challenging, which is a good thing!
2. The satisfaction of finally mastering writing about a complex topic that initially really scared me.
3. The challenge of constantly switching between different styles and tones of voice. It certainly keeps me on my toes!
4. The thrill of seeing things I’ve written published – print is especially pleasing, but online stuff is almost as good.
5. The satisfaction of crafting a perfectly worded, perfectly structured sentence. The joy never diminishes.
6. I sometimes get to write about things I really love, and then it hardly even feels like work! Rome, and travel in general, is a pet subject.
7. Writing for an important organisation such as the World Food Programme, I really feel that in my own small way I’m helping to make a difference to those who are suffering.
8. When clients are really pleased with what I’ve written for them. It gives me a warm, fuzzy feeling.
9. When I manage to write the exact number of words a client has asked for.
10. Being able to work from anywhere. Inspiration is important for any writer, and I find that a change of scene really helps the words flow. I have even been known to work from an aircraft cockpit… But only on the ground of course!

Fellow copywriters, what do you love about your job?